There are many types of web directories, some are general directories that list many different categories and others are specialized directories that cover a specific niche broken down into smaller categories.
Another difference in web directories is that some are free submission web directories and others are paid listing web directories. Are paid directories better than free? Sometimes, sometimes not. The more important factor in web directories is not how much it costs, or does not cost to get listed, but how high the directories page rank/popularity is. It does not do much good to pay for a submission to a web directory that does not get any visitors, but a free submission to a web directory that has quality traffic can help you immensely.
One of the main reasons for submitting to web directories is the back links, or links to your site for link building popularity, which helps with search engine rankings. Some directories only allow reciprocal link submissions, meaning that you must link back to them on the page of your site that you wish to link to. Reciprocal link web directories are not as good at helping with page rank building, but if you find a high traffic, quality niche web directory site that requires a link back, it may be worth it.
Another thing to check out when searching for web directories to submit to is whether or not the web directory utilizes the “nofollow” attribute within your links. The “nofollow” attribute will keep the search engine spiders or robots from following the link to your site.
The best thing way to start utilizing web directories to promote your website is to submit to some of the most popular general web directories that list all topics. Then start searching for popular niche web directories that cover your topic. If you make an effort to maintain a consistent web directory submission campaign it will be well worth it!
For more information on website promotion, Website Promotion InfoandResources.org is an excellent place to start.
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